Apart from its core business, i.e. operation of leaflet websites and apps, the company also engages in B2B services relating to leaflets and catalogues. It allows premium clients to enjoy superior visibility on its websites, and also operates the ecPaper tool. This enables conversion of conventional PDF leaflets and catalogues into a modern online interactive format, with all the associated benefits. Thanks to the ecPaper tool, leaflets can link directly to an e-shop or other website, are fully responsive and optimised for fast downloads, and last but not least, unlike conventional PDF leaflets, allow for advanced SEO.